How Can Anyone Not Get Podcasting

June 25, 2006

Scoble talks today about someone who still thinks podcasting is pointless. Then, in the comments, someone else agrees.

How can someone not “get” where podcasting fits in. Hint: anywhere that a radio would. Driving in the car, jogging, etc. Sure, you can use it where you’d use a computer, too, but the benefit to podcasting is in the commute. I can’t read blogs with no hands while navigating traffic, but I can listen to a podcast.

Responding in a comment, the person who inspired Scoble’s post says that he “hope your service finds a successful market, but I’m just not seeing it.” To which I respond: do they not see any market for a walkman either? Or a radio? I’d hardly classify either of those devices as failures. Podcasting works in a similar way, except the listener chooses exactly which content to hear.

{ 1 comment… read it below or add one }

Peter June 25, 2006 at 11:47 pm

I didn’t say pointless. You didn’t read my post? And, your example of the walkman would apply exactly if you were talking about an iPod. Podcasts might be something a few people might listen to on an iPod, but most people would prefer music. I’m just saying the market is going to be so tiny, it’s probably not going to make a whole lot of money.

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