Voodoo Economics, AKA Renting a Car in Denver

September 4, 2006

I’m vacationing in Colorado in a few weeks and have been watching rental car prices jump all over the place. In the past week and a half, the rate for a compact car has ranged anywhere from $67 to $200 for a week. It seems there’s a random number generator in play. Moral of the story? Keep checking rates and book when it’s cheap.

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Car Rental Adviser September 4, 2006 at 8:48 pm

It’s called supply and demand. When a lot of people want to rent cars on a particular day, the rates go up. When very people want to rent cars on a particular day, the rates go down. Rental car rates literally change daily.

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