I don’t understand why folks like Jason Calcanis are in such an uproar over PayPerPost. PayPerPost’s blog advertising system lets advertisers offer up a potential for a blogger to make a couple dollars to talk about a product. Nobody is forced to post anything, and a blogger who “sells out” and posts a bunch of useless crap will quickly find their readers going away. I’ve looked a the PayPerPost details and quite a few of the so-called “advertisements” are just folks wanting some publicity, leaving it up to the blogger to decide if they say good (or bad) things about the product.
For someone who makes all of their salary off of running advertising-supported blogs to get in a tizzy about blogs that run advertising seems a bit odd to me…
