Switching Providers: Churn

October 25, 2006

It seems like a story that happens to everyone at some point. Some service provider continually provides poor service, so you call up and threaten to switch providers. Whether it’s long distance phone service, cell phones, cable, DSL, or something else, it seems most everyone has a story.

My most memorable story would be when we lived at our previous house and I had tons of problems with Comcast’s cable internet service. Things started off on a bad note when their installer was 3 hours late and destroyed a huge section of my flowerbeds. The service went downhill from there, with frequent downtime and other connectivity problems. At one point, I started having hardware problems with the modem. It was sparking. Their tech told me it was a software problem.

We ended up switching providers for our internet service, and now use Qwest DSL. Apparently the term for customers switching due to poor service is churn. At least one company is offering help to companies to reduce churn. CallMiner is offering Churn products to help companies retain more customers. Good idea, although I think that fixing the underlying service problems would be the best solution of all.

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