Calcanis was quoted as saying that SEO is bullshit, and if you generate a web page with good content Google will rank the page properly.
That’s pretty much true. If you create good content, people will notice it, link to it, talk about it, and son on… all of which will boost the Google ranking. The only exception is if you’re relatively new or unknown, you have to get folks to notice you somehow. But that can happen with legit techniques such as appropriate blog commenting or message board postings.
In general, trying to game the search engines isn’t a good primary strategy.
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