Cross Promotion and Cross Pollution Amongst Social Platforms

January 23, 2008 by 1 Comment

I’m on Twitter. I’m on Facebook. I blog (in a few places). I post photos on Flickr.

I’m not alone.

Many folks “exist” in multiple social networks and online locations. How much cross-promotion and linking is appropriate? Is it relevant to post a note on Twitter every time you make a blog post? Do your blog readers want to read a daily recap of everything that you Twittered that day? Do your Facebook friends want a wall notification each time you post a photo on Flickr?

What about bookmarks? Do your friends want you to Tweet or blog about what you saved on del.icio.us or ma.gnolia that day?

How much cross-promotion is appropriate before it becomes cross-pollution?

Personally, I try not to do much cross-posting. I’ll occasionally link to a Flickr photo from a Twitter tweet, but that’s about it. I figure folks can subscribe to what they want, and there’s no sense in spamming them with duplication.

[tags]socialnetworks, twitter, facebook, blogging[/tags]

Filed Under: Blogging, Social Media ·
  • http://www.makeyougohmm.com/ TDavid

    “I figure folks can subscribe to what they want, and there’s no sense in spamming them with duplication.”

    This is the strategy I try to employ. I don’t mind bloggers pointing out notable posts on Twitter and do that from time to time, but let’s be serious not every blog post is worthy of crossposting from anybody.

    And I’ve started trying to incorporate some of the twitter conversation around a topic in a blog post, but don’t like when I see people simply echoing their tweets in a blog post.

    As for bookmarks, I will pick and choose some of those to share on Twitter and/or make blog posts out of, but basically I’m with your strategy in trying to keep the material fresh to each medium.