Tech vs. Designers

July 1, 2008

Techies see things differently than designers. Case in point: yesterday I ran into Bram on the train.

I said to him let’s talk about a logo for WordCamp Portland.

His take was that we Talked about how brashCreative may help with WordCamp’s visual identity.

I’d like a logo. Bram wants to help with a “visual identity.” Neither view is better or more right than the other… but keep in mind that even something simple can be seen from different viewpoints.

[tags]designers, tech, techies, geeks, logos, identity, brampitoyo, brashcreative[/tags]

{ 2 comments… read them below or add one }

missburrows July 1, 2008 at 12:55 pm

The real question is whether you would be on the same page if you had just tapped him on the shoulder, rather than “running” in to him.

;)

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Rick Turoczy July 1, 2008 at 3:26 pm

Caveat: Not trying to put words in anyone’s mouth, but doing my best to act as a Rosetta Stone (and probably failing).

That said…

“I need a logo” is the designer version of the common tech request, “I need a Web site.” Or maybe even more appropriately “I need a database.”

At the point of hearing those requests, the techie or designer begins to make the intuitive leap toward what they hope they were hearing. ‘)

I only say this because I’m a marketer who knows little about either tech or design, yet has the hubris to cast aspersions that I do.

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