Techies see things differently than designers. Case in point: yesterday I ran into Bram on the train.
I said to him let’s talk about a logo for WordCamp Portland.
His take was that we Talked about how brashCreative may help with WordCamp’s visual identity.
I’d like a logo. Bram wants to help with a “visual identity.” Neither view is better or more right than the other… but keep in mind that even something simple can be seen from different viewpoints.
[tags]designers, tech, techies, geeks, logos, identity, brampitoyo, brashcreative[/tags]
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The real question is whether you would be on the same page if you had just tapped him on the shoulder, rather than “running” in to him.
Caveat: Not trying to put words in anyone’s mouth, but doing my best to act as a Rosetta Stone (and probably failing).
That said…
“I need a logo” is the designer version of the common tech request, “I need a Web site.” Or maybe even more appropriately “I need a database.”
At the point of hearing those requests, the techie or designer begins to make the intuitive leap toward what they hope they were hearing. ‘)
I only say this because I’m a marketer who knows little about either tech or design, yet has the hubris to cast aspersions that I do.